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[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be char...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
[TREND / TOPIC]

How to Live in the Generation where You “Watch” Books

How to Live in the Generation where You “Watch” Books   2020.11.02       Today, reading paper books has become just one of the many ways of enjoying books. Even though you don’t necessarily “bite or taste” the books like that famous advertisement phrase, you are able to enjoy books through various channels. In particular, the transformation of diverse media based on books began to lead the new generation where you “watch, listen to, and experience” books. Some people say that “texts will be replaced with videos in the new era,” but such transformation led by the development of platforms is live evidence that books are still more of an interesting or competitive medium than you might think. This is because a generation of videos without texts or books is like a castle built on sand.   Modern society has entered an era where you watch, listen to, and experience books.     Book-related TV Programs are Fading Away   “Book...
  • VOL.28 / 2020.11
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